Post time: 16/06/2022 05:15:10 PM

4 factors that make up a good slogan for a brand

A slogan is appreciated when it contributes to bringing your business brand closer to consumers with its unique language values.

A slogan is a concise text describing the value of your business that your firm wants to announce to the market. Slogan is an important ingredient when your business holds a marketing campaign with their logo and brand name. To create a slogan to make a mark on consumers’ minds, what should your business do?

While there are no concrete rules for creating a catchy slogan, there are a few key traits that your slogan should have

1. Brevity

A short slogan will be quickly remembered without taking much time to put into the mind of customers so the probability of keeping the information becomes higher.

2. Clarity

The best slogan helps to establish a brand identity or a business product in a clear and simple way. Express what your business wants consumers to know and feel through simple communication.

3. Powerful

Active language advertising campaigns with strong verbs or urgent words will intentionally direct potential consumers to the brand. Make sure that the language used makes the consumer want to do it right away.

4. Memorable

A memorable slogan will combine strong words with a concise message to create a lasting impression on the customers of your business.


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